Advertising Continue reading below Content marketing is not about quick wins. It's about consistently creating useful information that people need and seek. A word of caution for 2017: keep voice search growth in mind when crafting your strategy for Phone next year. Step 3: Link Building Despite what you may have heard or read, link building will be no less important in 2017 than in previous years. Google has publicly stated that links are among the top two ranking factors. They built an algorithm to fight link spam. Short of issuing a press release, it couldn't be clearer. In fact, a strong argument could be made that editorial links from topical websites are more important than ever. Kristine Schachinger, Founder and PDG, Agence Vetters Kristine Schachinger2017 is going to be the year of mobile. This is old news, right? Well yes and no. I know Phone we've heard this before, but in the past, “mobile first” was mostly about building better versions of our sites for mobile devices.
This year, it will no longer just be fax list about mobile readiness, but about the intersection of mobile with SEO and ranking signals. Why? Google not only targets Phone mobile first, but mobile only . Advertising Continue reading below With this expanded focus, mobile has now become a much wider and deeper playground. This is especially true when it comes to the technical aspects of the website development process and how your site is implemented. For example, starting January 10, Google will “penalize” sites using intrusive mobile interstitials. This isn't the first time this has happened, but by all indications this time is definitely a much stricter application of the algorithm. So if your site has that experience killing roadblocks next year, you can expect to see Phone a devalued position in their rankings – that day or the day after. Now, there are interstitials that are correct, but you have to know which ones and act beforehand to avoid a drop in traffic otherwise.
So what's next? The next update that will likely follow will be Mobile First Indexing. This is not just an update, but a systematic change in the way Google rates and positions websites. Advertising Continue reading below Mobile-First Indexing is where Google Phone will primarily use mobile signals to “rank” your site. The process is still in development at Google, so we don't know all the changes yet. However, the most important part of this update is that the content they use to rank your site will only be what is in your mobile version, even for desktop users. Not just content either, most SEO signals will also shift from desktop to mobile only. , the algorithms will primarily use these signals from your Phone mobile version to position your site in search results. Now, this is less of an issue for responsively designed sites and much more of an issue for Mr. But everyone should assess their mobile site for potential performance and indexing issues.