Amazon's defeat in China is still because it does not understand enough, not enough to understand the changes in the Chinese e-commerce market, not enough to understand the changes in the needs of Chinese consumers, and not enough to understand Amazon's actual position in the hearts of Chinese consumers. Amazon's management of fax number database China's e-commerce business can be described by a word that is not outdated these days - Buddhism. However, the management method of Amazon's Chinese Buddhist department deviates from the fact that the competition of Chinese e-commerce is fierce.
And the Buddhist department's management also shows a little "reluctance to make progress". As a result, Amazon will stop providing services fax number database for third-party sellers on its Chinese website on July 18, 2019, that is, stop its e-commerce business in China. This international e-commerce giant who has been in the Chinese market for 15 years has drawn an end to its withdrawal. Going back to the source, the story of Amazon in China begins in 2004.
This year, Taobao and were still exploring the rules of survival in the e-commerce market. At that time, Amazon was already holding the title of "the largest e-commerce company in the United States". Entered China and acquired Joyo. Just fax number database when many people thought that Amazon would set off a "bloody storm" in the Chinese e-commerce market, Amazon's response to the market was that there was only thunder but no rain. Do not erupt in silence, die in silence In 2004, Amazon acquired Joyo for US$75 million. At this time, Alibaba's Taobao was less than two years old, and the war between Taobao and eBay was not over yet.