Loyalty programs Latino consumers were already demanding more immediate, practical and accessible consumption habits to be able to buy products that would otherwise be outside the comfort of their homes and work spaces. The result of this continuous experience was the relevance of the Customer Lifetime Value. It is the total income that through a digital platform and/or ecommerce, obtains from a client over time. The analysis of costs, actions and frequency of a single user with your services or products. It is a good metric to measure customer satisfaction, loyalty and the viability of a brand the digital experience of your already captive consumers and that essentially contributes to the stability and growth of your CLV. At LDM we have projects implemented in this great closing of the year, also taking.
Advantage of important campaigns such as Good End, the World Cup and the December season. 5.- Data enrichment and Google Analytics 4 The cookieless era brings many benefits for brands after all, starting from the creation of your Customer Data Platform to the advanced optimization mobile number list of your precision marketing campaigns through Dynamic Creative Optimization solutions. (DCO) To start this process in the best way, at LDM we created a strategic plan that successfully guarantees the implementation of all the factors involved, both in technology and in understanding the audiences to make an advanced segmentation and later link it with the new Google platform . Analytics 4 and its great contributions. Is your brand one step ahead of the consumer.
Integration of the right platforms is a very important factor in achieving a high-quality digital experience. And with the help of a digital partner, they will be able to interpret, structure and activate that information to turn it into closed sales until the end of the journey. From optimizing the performance of your ecommerce through SEO to the creation of additional dashboards that complement the digital data collection infrastructure in this new cookieless era. Is your brand ready? This is LDM Digital Marketing Agency and Business Intelligence Digital Marketing and Business Intelligence Agency Forward Thinking Marketing r working for almost a decade in marketing at Procter & Gamble.