Google is well known for having very clear webmaster guidelines that SEO experts use to identify what can be soaked in hot water if discovered. Google pays attention to "Quality Guidelines," which indicate "the most common form of deceptive or operational behavior." These guidelines refer to activities such as "cloaking," "guide pages," and "scraped content." The guidelines are directly related to Google's algorithmic changes over the years. Penguin, Panda, and Payday all included measures to reduce the presence of websites in SERPs that did not follow the guidelines.
The difference between a black hat ghost mannequin effect service and a white hat The main difference between black hats and white hat SEO is whether you're working in the spirit of search engine guidelines. There may be unclear nuances in the guidelines, but are you working to meet or avoid them? What is Gray Hat SEO? Like many SEOs, there are different opinions about what Gray Hat SEO is. If you look at the first page of Google's results on "What is Gray Hat SEO?", You'll see articles with mixed definitions that are broadly categorized into the following categories: It is a mixture of white hat and black hat techniques. This is a tactic that is currently either a white hat or a black hat, but it could be the opposite in the future if the search engine behaves differently. Both of these definitions have something in common. Gray hat SEO is neither a black hat nor a white hat, but it's in the middle. Either move between the two or a mixture of the two. It's a blurry line.
It's not something you're willing to tell Google what you're doing. It should not be automatically punished. This isn't necessarily a bad habit, but it's done with the goal of gaining an edge in the rankings. Why are these definitions important? Basically, the use of white, black and gray hat terms is optional. advertisement Continue reading below Definitely what it does is help keep checking SEO practitioners when working on websites they don't own. Black hat techniques that deliberately violate search engine guidelines carry risks. Therefore, websites that violate the guidelines may be punished by a complete or partial ban from search engines.