Effectively when you have a limited budget and you have to worry about cash flow, payroll, inventory, rent, etc.? I want to show you that you need to implement a direct mail strategy and I will share with you what I have learned in the process of developing one for my own companies. We started out as a small company. We were operating in a few cities only and grew the company to the point where we were operating in 394 cities, 81 markets.
States and 3 countries. All this took quite executive list a long time to achieve, so in no way was it a overnight success. Sometimes we had some of our locations that were short on capital and we had to help them find ways to advertise to get the most for their advertising dollar. The most effective method we found very helpful in reaching our goals was direct mail, we implemented a direct mail strategy. I would like for you to start thinking how you can develop a direct mail strategy for your business.
Think of the options you have to gain publicity, advertising, marketing, PR, and how your direct mail strategy can come together with all of that. You need to keep an open mind and consider all the options when using a direct mail strategy. According to a research every year hospitals and related institutions spend billions of dollars on equipment, supplies, and services. In fact US alone has spent $1.7 billions on total health care in 2003, and topped 15% of the GDP for the first time.