In the midst of the pandemic Along with McDonald's, many other companies are creating ads created with the idea of moving consumers' emotions amid the reopening process. Stella Artois ' new campaign was also an art installation Phone Number Database fosters a strong sense of community while respecting social distancing. Durex wants to encourage creating a world that is even better in the new normal. For IKEA , the Phone Number Database Lockdown allowed us to learn a lot. Related Notes McDonald's changes its logo to fight the Phone Number Database McDonald's still won't light its grills McDonald's and a change that leaves a good lesson that every business must .
Learn But back to the McDonald's campaign. It is a moving activation, without a doubt. And it is also consistent with the values of the fast food chain, which for years has tried to align feelings of community and family. In this sense, it is a Phone Number Database intelligent way of promoting the consumption of its products, even among the sectors most vulnerable to the virus. In the end, he is linking his Happy Meal to a phone number database of pure affection. And this represents an important lesson for many companies in the industry. It is not enough to Phone Number Database emotions in a campaign. In fact, the McDonald's ad, while cute, isn't going to make almost anyone cry.
But still, it's a very effective bonding spot . Why? For the simple fact that the use of feelings in marketing is not to move the audience at that moment. It is to create a strong link between the brand offer and these concepts. Brands with feelings This use of emotion in a campaign has several instances where it has been done with great success. For Phone Number Database the melancholy of quarantine (as well as the joy of connecting with others from a distance) was perfectly reflected in a WhatsApp activation . Volkswagen also managed to tie in the quiet with an excellent, minimalist series of short commercials. Suzuki was a little Phone Number Database daring, as he wanted to qualify his cars as the funniest in the universe.